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DAKINIS YEAR OF THE TIGER CAMPAIGN

Tigers are dying out. If we do not act soon they will quickly become extinct. Dakini is a not-for-profit publishing house that is currently devoting all their efforts to raising awareness and funds for tiger conservation and welfare. "Tigers, as we all know, are in serious danger. They will die out without urgent action. Politicians around the world need to start paying more attention, to focus on what needs to be done to stop this. But politicians have any number of things to worry about and they are not going to bother with any one issue unless they think it really, really matters. The point of the campaign is to prove to them that this does matter – it really matters. That thousands, perhaps even millions, of people love tigers so much that they will work together and chip in their own funds in order to make something which celebrates this beautiful animal and demands its protection, and will ensure that this message is sent out through the global media, to make the others all over the world realise just how urgent and important this is, too." -- Dakini